That's Alyki | the emerging niche Italian cashmere brand founded by new generation Biella factory heir
I had never heard of this brand before. Judging by the name, I thought it might be American or Swedish, but after researching, I discovered it's an emerging Italian cashmere brand that primarily makes colorful, youthful fashion cashmere sweaters and scarves.
Established only in 2022, the earliest information available is from 2022. Currently, they offer few product categories. Being a second-generation factory owner without many fashion industry resources, it's a brand cultivating its own path in a small circle.
While researching Italian cashmere recently, I decided to include this brand. As an emerging Italian brand, it provides a nice complement to those family old-money Italian cashmere brands, offering better insight into the current Italian cashmere market.
That's Alyki founder Luisa De Palma was 25 when her father asked her to design a collection, starting with women's cashmere scarves that launched the Alyki brand. Her father had been operating a textile factory called Felice De Palma in eastern Biella that specialized in recycling and reprocessing fabrics from top brands. This second-generation factory owner's brand creation experience is quite similar to the establishment of Dreyden brand.
Alyki places special emphasis on environmental protection and is actually following through on this commitment. They provide traceability codes (other brands emphasizing traceability are New York environmentally-conscious emerging brands Gabriela Hearst and Maria McManus ), have a Re-cashmere program, and continue the family tradition of recycling fabrics.
Alyki is currently only distributed in Italy, Germany, Switzerland, and North America, with no presence in Asian markets, which is why there's little information about the Alyki cashmere brand in China.
Among these countries, Germany and Switzerland have the most stores, followed by France. I've always heard that the main consumers of Italian old-money brands come from Germany, and Alyki's store distribution seems to validate this somewhat.
Currently, the products I see on their official website are mainly 100% cotton undershirts, striped shirts, and dresses, with only a few scarves made of 70% cashmere and 30% silk.
The official website currently only offers these few new items from 2025SS. Because the brand is very small, it has little recognition and low production volumes.
The cashmere sweaters from previous years are also basic cardigans and basic cashmere sweaters. I haven't found anything particularly special about them, only that they're inexpensive.
I think many brands can make these basic cashmere sweaters, including some Chinese domestic brands.
That's Alyki is currently being promoted through some boutiques that specialize in discovering niche brands. I saw it in the annual new brand Lookbook from the Italian MMW Collective boutique. These European boutiques create their own brand Lookbooks, styling and photographing themselves.
Since this brand is too small and too new, there aren't many materials or reports about it, so I'm just writing a brief note. If you're in Italy and come across it, you can take a look. It focuses on basic styles with good value for money, but in terms of styles and materials, it's not as solid as another niche Italian cashmere brand, Neri Firenze .
pamperherself
