I first discovered Lisa Yang when writing an article on Exploring Over 300 Brands to Curate the 30 Best Niche Cashmere and Quiet Luxury Brands. I was intrigued as Lisa Yang, the founder, is originally from Beijing and uses a unique logo symbolizing "柔" (meaning “gentle” or “soft” in Chinese). She founded her cashmere brand in 2014, with headquarters for product development in Stockholm. Before starting her own brand, she worked as a designer at Acne Studios.